Named after the year in which the safety razor was invented, 1847 encapsulates the spirit and style of the traditional barbershop. 1847 was founded in 2004 as the UAE’s first dedicated grooming lounge for men, and it has evolved into a thriving brand that is as distinctive and distinguished as its clients. Held in high regard for its premium grooming services – from barbering to facials, hair care to massages – 1847 has served over 80,000+ clients to date, including many high-profile individuals. Its eleven 12 well-appointed lounges in Dubai include the flagship The Dubai Mall and Emirates Towers branch, where the dedicated and discrete VIP room meets – and exceeds – the expectations of the UAE’s most esteemed dignitaries and officials. 1847 has a team of 250 highly qualified employees who are trained in-house to maintain the brand’s reputation for technical excellence. Born from a passion to revolutionise the male grooming sector, 1847’s mission is to remain exclusive and creative. Awarded Global Accolade Of Best "Luxury Male Spa" by the World Luxury Spa Awards 2019, 1847 is focused on growing a brand that is trusted, experienced and authentic.
Our founder
Negin Fattahi-Dasmal
Negin Fattahi-Dasmal

Educated in Dubai and then the U.S, Negin had spent over 35 years in the UAE. Armed with a strong entrepreneurial spirit and just 23 years old, Negin embarked on her journey to start her very first business in the late 1990s. It was with the pioneering idea of a high-end nail care concept that came to life as N.Bar in 2001. The instant success of N.Bar was soon followed by the launch of the male grooming lounge, 1847, another groundbreaking concept in the Middle East. Her now third and highly specialized brand innovation charted the way for JetSet, a 'wash and blow dry' hair care concept. Negin's success in the grooming industry was built on her talent for identifying market niches and customer needs, and her perfectionist approach to all her projects. Since its inception, Negin had led ‘The Grooming Company’ to be a key player in the region's grooming industry, a fact which is attested by the many accolades the company has received to date. In 2017, Negin sold The Grooming Company to Cedar Bridge, a leading PE firm based in Dubai.

In 2021, after a courageous 13 year battle with cancer, Negin passed away on February 2. As a visionary in the industry, her passion, innovative nature and pure brilliance helped shape Middle East's grooming industry, and her spirit forever lives on in N.Bar, 1847 and JetSet brands.