JetSet has pioneered the region’s first multi award-winning ‘wash and blowdry’ concept. Inspired by the glamorous jet-set era of the 1960s, this chain of hair salons has successfully carved out a niche in a thriving market. JetSet offers an innovative, fresh and modern alternative to a traditional salon, and it’s an idea that is well-matched to a contemporary city like Dubai. With two branches inside some of Dubai’s most distinctive destinations – Emirates Towers and Grosvenor House Hotel ­– JetSet appeals as much to the UAE’s trendsetting millennials as it does to the elite business travellers. Key to JetSet’s growth is the quality of its dedicated team of around 20 stylists. This is coupled with the brand’s evolution into a full-service hair salon that allows the busy working woman to maximise the time she spends in the chair. It’s taken only a few years to build up a successful brand with a client base of nearly 30,000 women to date. Having established this award-winning concept, The Grooming Company Holding has the vision to grow JetSet into an international brand. With a clear understanding of its clients’ need for convenience and glamour, JetSet is daring and bold enough to stand out from the competition.
2
Branches
20+
Employees
8,500+
Happy Clients
Our founder
Negin Fattahi-Dasmal
Negin Fattahi-Dasmal

Educated in Dubai and then the U.S, Negin had spent over 35 years in the UAE. Armed with a strong entrepreneurial spirit and just 23 years old, Negin embarked on her journey to start her very first business in the late 1990s. It was with the pioneering idea of a high-end nail care concept that came to life as N.Bar in 2001. The instant success of N.Bar was soon followed by the launch of the male grooming lounge, 1847, another groundbreaking concept in the Middle East. Her now third and highly specialized brand innovation charted the way for JetSet, a 'wash and blow dry' hair care concept. Negin's success in the grooming industry was built on her talent for identifying market niches and customer needs, and her perfectionist approach to all her projects. Since its inception, Negin had led ‘The Grooming Company’ to be a key player in the region's grooming industry, a fact which is attested by the many accolades the company has received to date. In 2017, Negin sold The Grooming Company to Cedar Bridge, a leading PE firm based in Dubai.

In 2021, after a courageous 13 year battle with cancer, Negin passed away on February 2. As a visionary in the industry, her passion, innovative nature and pure brilliance helped shape Middle East's grooming industry, and her spirit forever lives on in N.Bar, 1847 and JetSet brands.